Intel is set to announce a new business and branding strategy. The company will shift its focus to consumer products from its core PC business, has unveiled a new logo, and will replace its old "Intel Inside" tag line with a new "Leap Ahead" one. More changes will be revealed next week at the Consumer Electronics Show in Las Vegas, but reports claim that Intel's new business focus will take its cue from the new alliance with Apple.
Intel announces new business and branding strategy
By Derek Sooman 11 comments
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