Samsung Electronics and LG Electronics have both released cell phones that support broadcast-style TV. Both companies will unveil their offerings at the International Consumer Electronics Show (CES) taking place this week in Las Vegas.

DVB-H was developed by Nokia and is designed to optimize broadcast video on personal handheld devices such as cell phones. Italian operator 3 is currently using DVB-H technology to launch a broadcast TV service (see TechSpin: Triple Play for 3). So far the DVB-H standard is most popular in Europe.

Media FLO was developed by Qualcomm and is being championed by Verizon Wireless, which announced a month ago that it plans to offer TV services in late 2006 or early 2007 on Qualcomm’s Media FLO network.