Intel's been getting attention recently with the partnership with ATI and the announcement of Viiv. AMD is set to now challenge Intel in the same field, digital entertainment, with the release of “Live” technology. Based around the X2, “Live” will be a combination of technologies oriented towards use in multimedia environments such as media centers. At the Consumer Electronics Show, AMD announced the technology along with several other companies that will assist in the development and promotion of “Live”.

”AMD did so at this week's Consumer Electronic Show in Las Vegas, touting its "Live" offering, which already has the support of STMicroelectronics and other technology partners, including Alienware, ATI, Broadcom, Motorola, Nvidia and VIA.”
AMD definitely has a long road ahead with Intel ready to do this completely the Intel way, but of course they have been at each others throats for a long time, and it's brought many good things towards us. Let's hope that continues!