Apple Computer Inc.'s iTunes is making moves towards a subscription service, which will enable customers to buy TV shows on a monthly basis. Dubbed "Multi-Pass", the service will provide such shows as "The Daily Show with Jon Stewart", "The Colbert Report", "South Park," "Drawn Together" and "Comedy Central Stand-Up." The word right now is that there will be no advertising on the service for the time being.

iTunes is launching the service in partnership with Viacom Inc.'s Comedy Central Network, which is rolling out "The Daily Show with Jon Stewart" and "The Colbert Report" on the service. Fans will be able to buy the next month's series of 16 new episodes via Multi-Pass for $9.99, or to pay $1.99 per episode. Four episodes air each week and viewers can download each episode after it's been broadcast.