BenQ recently launched an ad for their MusiQ MP3 player in China that featured a hip young Chinese boy in the foreground with an image of the collapsed WTC in the back and a legend that read: "I believe, music makes hope." Needless to say, some people felt offended and made themselves heard. Immediately BenQ offered apologies. This is part of a letter Engadget got to see:
I am writing to you in response to your email below. BenQ deeply regrets the running of the ad in China. We have taken immediate action to remove it.
BenQ apologizes for the feelings this regretful incident may have caused.
We assure you that we have put a process in place to prevent this type of incident from happening again.
The letter is signed Ben Chu, President BenQ USA Corp. Which hints the company is not taking this mistake too lightly. We have seen it happen before, but somehow there is always someone who overlooks political incorrect content or straight out bad taste.