Microsoft has partnered with various media providers and is preparing to add more than 1,500 hours of downloadable content for the Xbox 360. The announcement comes right after Microsoft officially unveiled the new Xbox 360 "Elite" limited edition console.

New content includes TV shows and movies from A&E Network, ADV Films, National Geographic, New Line Cinema, TotalVid, Paramount Pictures (also providing content for iTunes Store), and exclusive content from Warner Bros.

"With more than 300 games expected by year's end, an Xbox Live community of more than 6 million people and a growing catalogue of premium content from some of the biggest names in entertainment today, Xbox 360 is an incredible value," said Peter Moore, corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. "Adding partners and content like this helps reinforce the console's position as the center of connected entertainment in the living room."
Microsoft's Xbox Live service continues to grow with the addition of new media partners and exclusive HD content. Downloads made through Xbox Live have reportedly grown by over 400 per cent since the TV and movie service was launched last year.