Many industry figureheads keep rattling on about how we must have DRM and copy protection. The hacker culture vehemently disagrees with this. Consumers are all caught in the middle. The fight continues, though for the moment the AACS LA is on the losing end of the fight. Despite the fact AACS version 3 has yet to see any media on retail shelves, it has already been defeated. Defeated before release? And yet, the AACS LA has no intention of stopping:
After the last AACS key spread far and wide across the breadth of the Internet, AACS LA chairman Michael Ayers stated that the organization planned to continue clamping down on key dissemination, despite the fact that attempts to do so only encouraged further dissemination. In a monument to comedic irony, the AACS LA has elected to put out the fire by pouring on more gasoline.
How will this constant tug of war result? If you put too much faith into a broken technology, you're wasting time and money. On the consumer end, the more you change things the less transparent those changes become. It has become obvious to many that DRM is not the answer to solving rampant piracy. Given that, perhaps the AACS LA's energies would be better focused elsewhere. Regardless, we now await the fourth iteration of AACS and whatever cracks follow it.