Dell, the world's second-largest personal-computer maker, continues its retail push with the launch of several desktop and notebook PCs Tuesday at Macy's department store in New York. The company announced nine new Inspiron desktops and notebooks, along with the ultra-thin XPS M1330 notebook, all available in a choice of eight shell colors.

The notebooks start at $749 and come in yellow, pink, green, white, red, black, blue and espresso. The Inspiron desktops start at $349, with the model 530 offering a choice between Windows and Linux.

"This is really just a hint of what we're doing to get these exciting new products into customers' hands," Alex Gruzen, senior vice president of Dell's consumer product group said. "We have a broader retail strategy and over the coming months we will announce more partnerships, both with Wal-Mart and with other retailers."
Along with a wider palette of colors, and the new computers, Dell unveiled an online backup service and a new ad campaign with the tag "Yours is here", in line with the company's new emphasis on consumers.