Everyone may be raving about the iPhone, but the real king of mobiles is not Apple. It happens to be Nokia, who managed to get their worldwide market share of mobiles all the way up to a massive 40%, despite slippage in North America. They still remain the largest phone maker worldwide, and they cite component shortage as the reason for the loss of sales in the U.S. Whether or not that is true, they still have plans to bring 12 new phones specifically for the U.S. in 2008.
This might interest Apple, who will always be contending with both Nokia and Motorola in the U.S. One area where Nokia has them beat is entry-level, with sub $100 phones planned. It would be interesting to see Apple try to move in on the bigger companies territory.