Gamers around the world are excited about GTA IV, and in Britain they were so excited that they caused a record sales day. On day one of release in the U.K., GTA IV broke records by selling 609,000 copies. This broke the previous record by more than 100,000 units. Interestingly enough, the previous record was also held by a title in the GTA series, GTA: San Andreas. It sold 501,000 copies on a single day.

More interestingly, the sales for the game, split between the 360 and the PS3, did not heavily favor one console over the other with 335,000 for the Xbox and 274,000 for the PS3. Given how many more 360s are in the field than the PS3, the difference is small and may reflect a changing market for Sony's (formerly) troubled console.