Anyone who's been following iPhone news will probably know that the iTunes App Store has been a resounding success for Apple, but figures unveiled recently are nonetheless impressive. Just one month since the store went live Apple CEO Steve Jobs has revealed that an incredible 60 million applications have been downloaded already, with an average of over 2 million every day.

Although freeware accounted for the majority of those downloads, the app store has still generated around $30 million. Apple is keeping 30% of the proceeds from application sales while developers take the rest, but Jobs believes the real benefit to Apple will be from the extra iPhone and iPod Touch sales that the store will generate. In any case, if sales continue at its current pace then Apple stands to bank around $360 million a year in new revenue from the iTunes App Store.