Dell is hoping to find some new customers in growing global markets. The company recently unveiled four low-cost computer models made specifically to meet the needs of small and medium-size enterprises, governments, and educational institutions in 20 countries across Asia, Africa and Latin America.
The new products fall under the Vostro line – two laptops and two desktops – which center on affordability and ease of maintenance, according to the company. The new Vostro notebooks will start at $480, while the desktops start at $440. Dell is already selling some of its computers abroad, but this latest move shows how their focus has shifted to designing products exclusively for emerging markets – which are growing at about 10 times the U.S. rate.