Sometimes it is the little things that can make all the difference. Such could be the case of opening up things you've purchased, many of which often come stored in hard plastic shells. Manufacturers of electronics and computer components are particularly guilty of this, and if you've ever had to crack open the rigid containers that flash drives, memory modules or many other devices come in you could certainly agree that it is just a frustration.
Amazon tends to agree and now the company will be making an attempt to eliminate the plastic packaging, replacing it with an easier to open, and easier to recycle cardboard packaging. Starting with a meager amount of products, Amazon claims they plan to move their entire product line over to what they are calling "Frustration-Free" packaging.
It may be a minor detail, but it's still a smart idea. Somebody had to take notice eventually, way to go Amazon.