Massive, the ad network owned by Microsoft, has signed a multi-year deal with THQ whereby it will exclusively serve dynamic in-game ads for several of the publisher’s upcoming titles for the PC and Xbox 360. Saints Row 2 will be one of the first THQ games to feature Massive's dynamic in-game ads, and while the company declined to disclose other candidates, other popular games in its catalog include some WWE/UFC games and Age of Empires: Mythologies.

THQ isn't new to in-game advertising. It has had deals with Massive in the past, as well as Double Fusion and IGA Worldwide, and is still open to negotiate with other vendors for advertising on the PlayStation 3 and Wii consoles. The deal is also a good one for Massive, which has been relatively quiet since it was acquired by Microsoft in 2006.