Shortly after EA announced that they were officially partnering with Valve and distributing via Steam, the company has made a further announcement stating they have expanded that offering. Initially only open to the U.S. and Canada, any Steam users in Europe were out of luck if they wanted to snag EA titles through the service.
That's changed, and now EA's Steam titles are officially available in Europe as well. They mention that this applies to "most" of Europe, which indicates that some regions still may not have access to the games through Steam. It's also worth noting that, perhaps in an effort to win back PC gamers, EA has made its titles available on Steam without third-party DRM schemes like SecuROM - a world of gamers just might respond quite positively to this change.