DICE and EA's cartoon-style shooter Battlefield Heroes has finally launched after numerous delays and a lengthy closed beta period last year. The game is something of an experiment for the companies, given that it is offered completely for free, supported only through advertisements and micro-transactions for character customizations. It will be the first title in the Battlefield series to be released under this non-traditional business model.

The game features a built-in matchmaking system to ensure that players of equal skill are paired together for fair play. Users can use real-world currency to purchase virtual “Battlefunds” that can be redeemed for a variety of in-game items and bonuses, such as the ability to get “Valor Points” faster, new clothes and limited-edition items. You can learn more on Battlefield Heroes via the official website.