ZiiLABS, a subsidiary of Creative, has introduced what it claims is the world's first 1080p Blu-ray quality handheld media processor. Called the ZMS-08, ZiiLABS' new system-on-a-chip I haven't seen a price, so I'm not sure where the ZMS-08 will sit among its competitors, but the chip is currently being sampled by customers and mass shipment is planned for the first quarter of next year.