When you're one of the most recognizable brands in the world, it's hard to walk softly--but Sony Electronics is doing fine when it comes to the big stick side of the equation.
As expected, the consumer-electronics giant announced at the Consumer Electronics Show here this week a new high-speed removable memory card format and a new feature for its already existing card format, the Memory Stick.

The new card format, Memory Stick Pro, will eventually top out at 32GB, but it will start out with 256MB, 512MB and 1GB storage capacities. Memory Stick Pro will also allow devices to record content faster than devices that use the original Memory Stick cards.

Read more: CNet News.