It seems China's fed up with being known as the world's largest peddler of bootleg merchandise. Hoping to clean up its image, the country has China has attempted to crackdown on pirated sales in the past, albeit with limited success. The country restricts consumers' access to foreign movies, often forcing them to seek illegal sources. Murck believes it might help if that policy was relaxed. He adds that both penalties and the odds of being caught infringing intellectual property rights are still too low to deter most people.