Former rapper MC Hammer is planning to launch a search engine that he believes will rival Google and Bing. WireDoo was announced at O’Reilly Media’s Web 2.0 summit in San Francisco earlier this week.

Hammer, real name Stanley Kirk Burrell, rose to fame in the late '80s and early '90s as a successful rapper, selling over 50 million records worldwide. Hammer eventually filed for bankruptcy in 1996 and has since delved into multiple endeavors, the latest as a technology entrepreneur and social media voice.

Hammer said WireDoo’s goal is to improve search by making it relationship-driven and to provide more relative information in a consistent way in one environment.

Hammer details how the engine is specifically different from the norm by using search term “90210” as an example. He says that you would get the normal query results from WireDoo that you’d find on other popular engines but additionally, you would be presented with related data such as information about homes and schools in the area.

Clicking on schools would drill down further into that category, providing you with information about teachers and their credentials, information about students and the number of suspensions and expulsions at each school and so on. Such data would be pulled from public educational data readily made available online.

WireDoo is still in a private beta phase but Hammer believes the engine will launch around December.