Razer co-founder and CEO Min-Liang Tan recently announced plans to honor an unauthorized 90 percent off coupon code that went viral a few days ago. He noted that Razer had the option of legally cancelling the orders but they decided to put the customer first and fulfill orders from fans buying single products for their own use.
The executive said in a post on Facebook that the coupon code was generated by a third party to test their shopping cart system and inadvertently left in the system. The UK Razerzone store had to be shut down for a bit until they figured out what was going on.
Despite the fact that products are being sold well below cost, Razer wanted to do right by the community. As such, all orders for a single product will be honored. Those who ordered multiple quantities of the same product will still be given the option to purchase a single product at the 90 percent discount price but subsequent quantities won't be honored.
The focus here is to do the right thing for fans, gamers and the community, not for resellers or those looking to make a quick profit. Tan said that isn't gaming and that isn't their deal. He further pointed out that it will take a few weeks and in certain cases up to a month to process and ship the discounted orders because a lot of stuff was already on backorder.