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T-Mobile on Wednesday revealed a new program that will allow customers to upgrade their handset up to two times a year. Those who sign up for the Jump program will be able to purchase a new phone at the same subsidized price as a new customer without having to wait a full two years as is standard practice in the wireless industry.
John Legere, president and CEO of T-Mobile US, noted that at some point, big wireless companies decided that customers should have to wait two years to get a new phone at a fair price. That's 730 days of waiting and watching as new phones come out that you can't have or having to live with a cracked screen or outdated camera. Legere said two years is just too long to wait.
Enrollment in the program will cost $10 per month, per phone, plus all applicable taxes and fees. Depending on how you look at it, $10 per month could sound like a lot of extra money as that would equate to $120 each year but as T-Mobile points out, it's just $2 more each month than many customers pay for handset protection.
If you're the type that loves to have the latest and greatest, T-Mobile's Jump program could be a worthwhile investment but if you don't plan to use it to its full potential, it'd probably be wise to do some math to see if it's worth the extra cash.
Regardless of your take on the program, it's good to see a company continuing to break away from tradition and offer new and innovative programs that put the customer first.