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The 2014 FIFA World Cup is set to begin in just a few short months and in an effort to drum up even more interest, Adidas has mounted an array of HD cameras inside a Brazuca World Cup ball designed to capture 360-degree footage.
The one-off ball was created from six different panels - each a different color and inspired by traditional Brazilian Bahia wish bands (Brazil is the host nation this year). Said ball will tour a number of football (soccer) loving countries including England, Germany, Japan, Mexico, Russia, Spain and the US.
It's no doubt a neat idea but after watching the promotional video above, I couldn't help but feel a little nauseated.