HTC's new One lifts the company out of the red, as promisedBy Justin Kahn
HTC finally broke a dismal 28 straight months of declining sales when it released its first quarter numbers a couple months ago. While certainly not the kind of sales the company was hoping for, it was a step in the right direction and HTC was confident its One M8 would be successful. At the time, HTC promised the device would turn the company around for the better.
It has now released some unaudited numbers of the second quarter of 2014 ending June 30, and it appears that promise came true. On the back of its flagship M8, the company posted NT$65.06 billion (about $2.2 billion) in revenue with NT$2.76 billion (about $92 million) in net profit before tax. After a continuous drop in sales, the company is finally about matching its sales numbers from the same time last year.
The company recently launched two new lower cost devices, the plastic One M8 Ace and the slim down One mini 2, likely hoping to capitalize on some of the momentum behind its flagship smartphone.
HTC's One M8 scored big with us with its "attractive and ergonomic" aluminum build and powerful SoC. You can see our full review here.