Foregoing traditional advertising, Lenovo recently enlisted the help of the Upright Citizens Brigade to spread the word about its new Yoga 3 notebook. The improvisational comedy sketch group set up hidden cameras at a fake kiosk at Pennsylvania’s Plymouth Meeting Mall to film as they pranked shoppers.

lenovo yoga found

As you’ll see, a bogus Lenovo employee pulls in inconspicuous passersby for an innocent product demo. When things go bad, the employee splits, leaving the mark dumbfounded when the “real” Lenovo employee arrives. 

Found is a TechSpot feature where we share clever, funny or otherwise interesting stuff from around the web.