Foregoing traditional advertising, Lenovo recently enlisted the help of the Upright Citizens Brigade to spread the word about its new Yoga 3 notebook. The improvisational comedy sketch group set up hidden cameras at a fake kiosk at Pennsylvania’s Plymouth Meeting Mall to film as they pranked shoppers.
As you’ll see, a bogus Lenovo employee pulls in inconspicuous passersby for an innocent product demo. When things go bad, the employee splits, leaving the mark dumbfounded when the “real” Lenovo employee arrives.
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