The next time you’re in the market for Google-branded hardware, you’ll be making an online purchase outside of Google Play. The Mountain View-based company has moved its device sales to a new store simply known as Google Store.

Up to this point, Google has grouped its hardware and software sales under a single banner called Google Play. The new shop includes all of Google’s hardware – smartphones, tablets, Chromebooks, Chromecast, Android Wear devices, accessories and even Nest gear – in a clean interface that’s far less cluttered compared to Google Play.

Google said the new store is a result of the fact that they’ve added more products to the family over the past several years and wanted to make it easier for shoppers to learn more about them. To celebrate, Google Store is offering free shipping on all purchases.

Google launched a dedicated website to sell hardware back in 2010 with the launch of its first Nexus device but ultimately abandoned it after multiple setbacks.

Separating hardware and software is an approach that has worked well for companies like Apple although others such as Amazon have proven that the everything-under-one-roof approach works just as well.

The launch of Google Store just so happens to coincide with the release of the company’s latest Chromebook, the high-end Pixel 2. This new machine improves on the original launched two years ago yet with a starting price of $999, it’s still priced much higher than the competition.