Samsung and Apple aren’t the only ones with new smartphones looming on the horizon. A company by the name of Nextbit is slated to unveil its first Android smartphone early next month and according to CEO Tom Moss, it’ll be friggin’ awesome.

Why should you care about a debut smartphone from a company you’ve probably never heard of? For starters, the people running Nextbit have a wealth of experience in the industry.

As CNET notes, the startup was originally formed to create a cloud-based tool that allows users to easily transfer files between Android devices. Since that time, the team has shifted its focus to hardware, hence the pending smartphone.

Nextbit is backed by Google Ventures and run by the aforementioned Moss, an Android veteran. The roster also consists of fellow Android vet Mike Chan and former HTC design chief Scott Croyle.

With Samsung still reeling from declining profits, HTC on the ropes and what can only be described as a saturated Android sellers' market, now probably isn’t the best time to enter the smartphone industry. But Nextbit believes it’ll be successful because it claims its phone will actually get better over time through software tweaks.

The company said it will use its cloud expertise to address local storage limits and other Android tweaks to boost battery life. Those are pretty big claims from an unproven company and it makes you wonder why others haven’t improved battery life if it were that easy, but I digress.

The team isn’t letting on much about the actual hardware at this point although Moss did say the smartphone would be priced in the premium tier between $300 and $400.

Look for Nextbit to unveil its smartphone on September 1.