Amazon’s logo is a clever play on lettering, suggesting it carries everything from A to Z. While the e-commerce giant does peddle millions of products, a handful of media streamers that compete directly with its Fire TV set-top box won’t be among them for much longer.

Bloomberg was first to report on the matter after learning about it on Reddit. Amazon has since confirmed the matter with Variety.

In a statement to the publication, an Amazon spokesperson said that over the past three years, Prime Video has become an important part of Prime and that it’s important that the streaming media players they sell interact well with Prime Video in order to avoid customer confusion.

In other words, if a streaming media player – in this case, Apple TV, Chromecast and the Nexus Player – don’t support Amazon Prime Video, they’re getting the boot.

An e-mail sent to some sellers said that effective immediately, they’d no longer be able to create listings for the aforementioned products. Furthermore, any existing listings for these products would be removed come October 29.

It’s a curious move on Amazon’s part, especially considering that it was Amazon – not Apple or Google – that made the decision not to build apps for those platforms.

It’s worth noting that Roku, Xbox and PlayStation aren’t affected by the decision since they all allow playback of Amazon’s video service.