Samsung is in a peculiar position as it relates to the iPhone. As a supplier of mobile components for Apple, Samsung is one of the Cupertino-based company’s biggest cheerleaders – the more iPhones sold, the more money the South Korean electronics giant takes home.

And if the latest rumors prove accurate, a display deal with Apple could see Samsung (and LG) earn even more cash from the iPhone.

As BGR notes, there have been three separate reports over the past few weeks indicating Apple will be moving from the LCD screen it uses in the iPhone to an OLED panel. Apparently the jump won’t happen with next year’s iPhone 7 or the following year’s iPhone 7s but rather, with the iPhone 8 in 2018.

OLED panels offer a number of advantages over LCD panels including better power efficiency, improved contrast, sharper images and brighter / more saturated colors. LCDs, on the other hand, are cheaper to mass produce which may explain why Apple has stuck with them thus far and will apparently continue to do so over the next couple of years.

Apple already has a bit of experience with OLED panels as the Apple Watch relies on such a display.

Curiously enough, the trio of rumors already has existing Apple display suppliers on edge. Investors are taking note as well as share value in companies like Minebea and Japan Display have dipped on the news.