Samsung is shuttering its Pandora-like music streaming radio service, Milk. The company has started to notify users that it will close down Milk music in the US on September 22 this year, according to Variety.

Rumors of the service's closure had been circulating for a while, as it had failed to gain significant user numbers.

"We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices," Samsung said in a statement. "We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers."

Samsung released the Galaxy-exclusive Milk as an ad-free alternative to the many music streaming services on the market back in 2014. The Korean firm worked with Slacker to deliver 200 radio stations and 13 million songs on demand at launch, allowing users to listen to pre-programmed stations or create their own. But Milk has struggled to compete with the likes of Spotify, Pandora, and offerings from Google and Apple.

Samsung also launched a video aggregation app called Milk Video, but this closed down in November 2015, just one year after its introduction.

The announcement to end the music service comes after several executives from Samsung's Media Services Unit were axed last month.

Samsung didn't give any specific plans on what will replace the service, but it is advising Milk users to switch over to the ad-supported Slacker for now.