Several of the largest Android Wear partners aren’t planning to release any new wearables this fall, a troubling sign for an industry that’s struggled to gain traction from the get-go.
LG, Huawei and Motorola have no plans to launch smartwatches in the months leading up to the holidays, the companies have confirmed to CNET. LG put out a wearable earlier this year but there’s been nothing new from Huawei and Motorola over the past several months.
As the publication highlights, all three manufacturers showed off new wearables at IFA 2015. This year, Asus was the only major tech company to showcase a new Android Wear smartwatch at the show.
Of course, none of this should come as a surprise to those who have been following the smartwatch industry. The devices, which many pegged as the next hot thing in technology, haven’t gained a whole lot of traction with consumers. As I’ve said multiple times, smartwatches aren’t really going to become popular until they prove their usefulness and judging by what we’ve seen thus far, that might never happen.
Not everyone is throwing in the towel just yet. Samsung unveiled the Gear S3 smartwatch with a large 46mm face late last month and Apple is on pace to launch its Apple Watch Series 2 this Friday. Ironically enough, however, it’s the traditional watch makers and fashion brands that have been making the most waves as of late. Whether or not their involvement will be enough to keep smartwatches around for much longer remains to be seen (I have my doubts).