Fake it 'til you make it? Not in the cut-throat world of social media influencersBy Shawn Knight
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Social media communities like YouTube, Snapchat and Instagram have spawned swarms of "content creators" all looking to make it big as an influencer. The harsh reality, as perfectly depicted in a new short film starring Will Sasso (Mad TV), is that most people simply don't have what it takes to become the next Internet celebrity.
As is the case with most creative-based forms of expression, the ones that go on to find success and happiness aren't the try-hards that attempt to imitate something they aren't but rather, those with genuine personality. Let that shine through in what you do and you'll get there one day.
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