Facebook-owned Instagram has become a little bit more like its parent company after introducing a new feature that allows users to share up to ten photos and videos in a single post. It's been available in the beta version of the Instagram Android app for the last few weeks and is now rolling out to the full iOS and Android apps.

The idea is to show off multiple photos and videos based around one theme, such as a birthday party, much like Facebook's Albums feature. All you have to do is tap the "select multiple" option on the upload screen, pick up to ten pics/vids from your device's library, then edit them before posting.

Pressing and holding on items lets you delete them or change the order in which they appear, which is helpful for creating timelines of events, or step-by-step guides. It's possible to apply one of Snapchat's filters to everything at once or edit them individually. You can also tag friends in each one. Right now, all the images must be in the square format.

Posts containing more than one item are identified in users' profiles by a new stack icon in the top right corner. Viewers can look through them carousel-style, while a series of blue dots at the bottom will show how many items a post contains.

It'll be interesting to see how popular the feature proves with Instagram fans. Apart from its carousel ads, the app has always restricted posts to single images or videos. Some may view this as another step toward becoming a Facebook clone.

Instagram says the feature will be rolling out worldwide over the next few weeks.