It's disapointing but i think people go a little bit too far when sugesting that AMD will go bankrupt because of that. It's sad people already forgot the days AMD decided to name their CPU 2000+ and such (poor marketing i'll agree on that) because those CPUs was capable of doing as good as an Intel CPU while clocked 15-20% lower (and back then clock speed was the only thing people cared about) ? Pentium D was lagging behind Athlon X2 in gaming. Pentium 4 had hard time beating Athlon XP CPU with 15-20% lower clock speed. Since Conroe AMD is definately lagging behind and Intel clearly without any doubt took back the performance lead. It's disapointing to see AMD 1 or 2 gen behind Intel. Amd needs to go back to drawing board and do what Intel did with Conroe arch in 2006. Of course AMD will never please haters who buy Intel and nVidia all the time even when there's better deal elsewhere (and there's lot of them) but i think they can definately rise back from this epic fail.