Firingsquad interview with nVidia

By Justin Mann on December 23, 2005, 11:53 AM
We recently herd about nVidia acquiring in whole the ULi corporation, giving them a big boost in available technologies and perhaps helping to speed up their R&D. The exact purpose of the acquisition isn't fully known, however, nor is what technologies nVidia hopes to gain from Uli. Much of that is answered in an interview that Firingsquad had with Drew Henry, the General Manager of the MCP Product Group for nVidia. The interview asks some interesting, if sometimes offtopic, questions, and sates much curiosity. The most interesting points covered to me are those about development of nForce.

”The ULi team is excellent. Our plan is to merge them into our NVIDIA engineering organization that is responsible for building all our nForce products. Our nForce MCP business is growing very rapidly.”
It's a short, 3 page interview that's well worth the read if you are following nVidia.




User Comments: 12

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PanicX said:
Wow, aquiring ATI's southbridge support company is a huge power play by nVidia. They stand to gain an inside look at much of ATI's technology through this merger and can also force ATI's hand on technology support as well. It's interesting that ATI didn't do this first when they decided to design the Crossfire chipset.
asphix said:
[b]Originally posted by PanicX:[/b][quote]Wow, aquiring ATI's southbridge support company is a huge power play by nVidia. They stand to gain an inside look at much of ATI's technology through this merger and can also force ATI's hand on technology support as well. It's interesting that ATI didn't do this first when they decided to design the Crossfire chipset.[/quote]Yep.. Really smart business play.. but I'm sure some will call it a "dirty move" if it pans out to great sucess.But i'll re-iterate.. really smart on Nvidias part.
Rage_3K_Moiz said:
Dirty move or not, it still spells success for NVIDIA. Their NForce4 mobos are pretty popular and by the looks of this, will end up getting more popular and better than other counterparts.
mtyson8 said:
Now, its a smart move to aquire a new company for 'aquiring an new companies' sake. But, really, is it that much or an advantage? I mean, Nvidia already knows how to make boards, and so does ATI. Its just a preference, like coke to pepsi. If coke aquired a new company that did bottling and canning, it would just help out with jobs, not make people prefer coke now over pepsi. I think it would just put more Nforce boards out there, which they already have over ATI.
nathanskywalker said:
well, lets' just see how this goes down, shall we? Mabey a little dirty competion will speed things up...
zephead said:
i think the sataII improvements will be sweet. hard drive access is a major factor of overall system performance.
Chamot said:
Getting ATI's mobo partner could also affect the Crossfire vs. SLI situation; potential dual vidcard customers would probably go for a mobo that will not have its future driver support in doubt.
mentaljedi said:
As is always said in these disussions, more compotition means better for us. However... well done nVidia. They seem to be on a role...
MonkeyMan said:
Absolutely, I am a Nvidia customer to the end, and I am all for the acquision of ULI. If it makes Nvidia better in any way, I am all for it 110%. Love ya Nvidia.Loyal customer to the end,MonkeyMan
PUTALE said:
hehehe, i just read an article from theinquire that says that the fact nvidia spend like 50million accquire ULI is because nvidia may have trouble with their chipset's future. It will be interesting to see how uli can brings to nvidia.
Bartzy said:
Acquiring Uli was a great move by Nvidia, but I'm sure ATI will recover quickly.As for the interview - I truly think it is rear stuff and we should all read it. There are not a lot of interviews like that on the net, and most of the articles are dealing with the newest GPU's reviews and stuff like that. It's nice to see interviews every once in a while...
mirob said:
I don't think ATi cares much. Thay have their own soulth bridge, and a better one coming soon.ULi's new chipsets are very good, but no longer are a threat to Nvidea's AMD domination. I will miss them.
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