"We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand," said Reggie Fils-Aime. "As a matter of fact, I can tell you on the record that we won't."
Apparently the shortage has nothing to do with the production of the console, but rather the overwhelmingly huge demand. Nintendo’s Wii has reportedly become the biggest selling next-gen console to date, overtaking the Xbox 360 despite the year long lead Microsoft had. Fils-Aime also said he doesn't believe Nintendo needs to do anything to counter Halo 3, and that although he agrees that the game will do very well this holiday season, he doubts it will do much to fuel Xbox 360 hardware adoption.