The RIAA may have thought that by suing their customers they would be able to sustain a decadent business model, but today we know the opposite is the truth.
A newly-appointed EMI, and ex-Google executive has come out to state just about that
. His position in overseeing EMI's “Digital strategy” is that the answer is newer business models. He asserts that people can and will buy music, if it's available to them in a format they want. Douglas Merrill, who was VP of engineering at Google until just a few months ago, added that suing your customers is not a “sustainable strategy” and that file sharing is not bad for business, and may in fact be a boon in the long run.
EMI's future plan with Merrill at its head will be an overhaul that includes a large number of job cuts, ad-supported music downloads, subscription music and more. Considering that experimenting with DRM-free music
and online downloads
ended up being a good thing for EMI, there seems lots of potential untapped for those willing to try new ways of doing things that depart from past RIAA's practices.