Nvidia prepares to cut ties with some partners

By Justin Mann on September 4, 2008, 11:21 AM
If you've bought an Nvidia-based card in the past three years (and who hasn't?) you've probably noticed the dozens upon dozens of different “brand names” that vendors will give to the cards. Nvidia's resellers have been a strong point for them in the past, but now not so much. It seems that Nvidia is tiring of so many different brand names on the market for the same type of card, and as such as planning to cut off many partners.

In particular, they are dropping “smaller” partners, seeking to make the market for their cards less diluted. It's easy to see the advantage there. You won't be faced with 25 different iterations of the same GPU when looking to buy, and it would make different cards easier to compare, relatively. But how large will the difference be? Nvidia didn't say, nor did they say which partners were getting the axe.

User Comments: 2

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nirkon said:
I still like a big selections of companies, to keep the price attractive, which also makes a lot of manufacturers throw in goodies, like games or other hardware.
aolish said:
nirkon has a very good point that i didn't realize... very much like the ATI and Nvidia competition. If it wasn't for ATIs new 4800 series we'd still be paying outrageous amounts of money for the nv cards. The GTX200 card prices were literally through the roof. 9800 GX2 cards were something like 500$ or higher! Hopefully not a lot of companies get the axe.
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