also @ TechSpot: AT&T to enable all pre-loaded video chat apps over cellular this year

AdMob: iPhone accounts for 50% of global mobile traffic

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On November 24, 2009, 2:00 PM

According to figures from AdMob, Apple's iPhone now accounts for half or more of the mobile traffic in the US, UK and globally. This is the first monthly mobile ad trends report from AdMob since it agreed to be acquired by Google earlier this month for $750 million in stock.

Apple has reportedly gained 7% from last month's traffic share, now representing 50% of the global pie. Symbian fell from 29% to 25%, while Android took third place, increasing from 10% to 11%. Research In Motion's slice shrunk by 1% to 7%, and Windows Mobile slipped from 5% to 3%.


Apple's share rose by 7.2% to 55% in the US. Meanwhile, Android grew from 17% to 20% (almost entirely from HTC sales), and RIM lost 2%, settling at 12% of the market. Usage of the Palm Pre has also decreased in October, with WebOS's share falling from 10% to 5%.

Similar trends were noticed in the UK, with Apple accounting for 74% of smartphone traffic, a 3% increase on month. Symbian and Android both lost a percentage point, from 12% and 11% in September to 11% and 10% in October.

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User Comments: 28

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  1. I think the iPhone contributes to the global market, because as most of you have aluded to, it is the first smart-phone for the masses... easy to use, stylish, from a big-name (Apple) and fairly cutting-edge, albeit, AT&T doesn't do very well and it is overpriced.

    Once new patents for various ways to do multitouch break-through, the iphone will be dead.

  2. i really am very surprised i always knew that the iphone was a great product but there are also many other phones in this segment from established companies such as nokia,sony ericsson,htc,blackberry etc and 50% is a huge chunk of usage hope apple will keep its customers happy byproviding them good support for their phones.

  3. Well duh, Apple makes an unrivaled phone. But I think Apple's share is going to decrease soon if they dont get cracking on some new features.

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