77% of US Internet users to watch videos online by 2014

By on June 11, 2010, 7:05 PM
It doesn't take a media mogul to see there's a radical influx in online video viewership. Web-goers are increasingly reliant on sites like Hulu for TV shows and other premium content, while YouTube is serving upwards of two billion videos a day most of which are user-created.

According to eMarketer, online viewership rose by 11.3% from 2008 to 2009, and the number of people watching full-length movies on the Internet more than doubled during the same period. By 2014, the firm believes 77% of all US Internet users will watch videos online.

Those numbers aren't entirely driven by folks sitting in front of a desktop or laptop, though. Internet-enabled TVs are increasingly popular and In-Stat predicts that US shipments of Web-ready devices that support TV applications to increase from 14.6 million this year to 83.4 million by 2014.


Unsurprisingly, eMarketer found that people aged 18 to 24 watched the most online content, with 25 to 34-year-olds and teens not far behind. Folks in their early 20s catch most if not all of their TV shows through online mediums, and other demographics are gradually following their lead.

"If the first iteration of online video was about silly pet tricks on YouTube, the next wave will be about professionally produced full-length content such as TV shows, movies and live sports," said Paul Verna, eMarketer senior analyst. "This shift will be propelled by a combination of technology integration, demographics and a growing comfort level with the idea of watching video hosted on Websites."




User Comments: 4

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gobbybobby said:

only 77% not 100%. how can u not watch video. the number of websites with video adverts is so annoying! Or maybe the other 23% don't have flash or a webbrowser with HTML5 support.... No thats not possible...

captaincranky captaincranky, TechSpot Addict, said:

Fat People on Floating Beds, Coming to an Internet Connection Near You....

Yeah well, when we get too lazy to pop down to Redbox for a hit movie, we're in deep s***. Think how obese the cross section of our population will be when we don't even get that minuscule amount of physical activity. I suppose you could still watch your movies on the airplane, after you've paid for two seats, that is.

Guest said:

I'm not surprised, I'm one those people that watch my tv shows and movies online. Mainly because I don't want to pay for cable packages (that cost too much) that include a whole bunch of other crap that I don't watch, so I go online to watch what I want. The day that cable let's it's users select what they want will be the day I go back to cable TV otherwise I'm happy downloading or streaming the shows I only want to watch.

gobbybobby said:

I quite like Sky Offerings here in the UK. You can get many Sky channels and on demand content for £15 a month instead of the £55+ if you have Sky box and the Sat Dish. Shame no HD yet. However Sky are going to trial HD on there Own ISP and give to all later on, that be great.

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