Samsung is preparing to open 1,400 mini-stores inside Best Buy locations across the US by the end of the summer as part of their continued effort to crank up the heat against Apple. The stores, known as Samsung Experience Shops, will be prominently featured near the front of the retailer’s stores. Financial terms of the deal weren’t disclosed
Each mini-store will take up around 460 square feet of floor space (depending on the size of the Best Buy store) and will be staffed with trained Samsung employees. Ketrina Dunagan, vice president of retail marketing for Samsung Mobile’s US unit, said the staff will demonstrate new features on the upcoming Galaxy S4 in addition to showcasing how to transfer content between laptops, tablets and smart televisions.
Dunagan said this is the company’s first opportunity to demonstrate connected mobile products to customers in a location with educated Samsung employees. Furthermore, the executive highlighted the fact that nearly 70 percent of the US population lives within 10 miles of a Best Buy retail store. It’s the final step in a three-part plan that includes products, marketing and now retail, Dunagan said.
Apple has found overwhelming success with their standalone Apple Stores all over the globe, something that other electronics makers have proven nearly impossible to replicate. At present, Cupertino has more than 400 stores worldwide; 150 of them are outside of the US. These stores were responsible for attracting 121 million visitors in the first quarter alone, bringing in $6.4 billion in sales.