Microsoft's new Windows phone ad has almost everyone fighting

By Nir Kenner on

Microsoft is constantly trying to push their mobile operating system into consumers' hands, but so far the adoption rate for Windows phones hasn't been all that great. When adding both versions 7 and 8 into the equation, the platform holds only 4.1 percent of the US market share, according to market research and monitoring firm Kantar Worldpanel. That's only a 1.4 percent gain from the same time last year.

In a new ad released today, Microsoft specificaly addresses the Lumia 920 when promoting its mobile operating system. That's fitting considering Nokia is their flagship partner and the 920 remains the most popular Windows Phone device. According to a report cited by BetaNews, Lumia series sales hit a record high last quarter, but Nokia is still struggling to convince smartphone buyers to get one in some markets.

Specifically, the company saw a 33 percent year-on-year sales decline in the US. The Finnish company and other Windows Phone manufacturers are finding out they still have quite a long way to go.

Microsoft is hoping its latest campaign will help with picking up those lagging US sales. The commercial itself depicts a wedding in which the crowd is split half and half between iPhone and Android users. The situation quickly gets heated and insults start flying around the room, until the wedding is driven into total chaos.

You can take a look at the commercial yourself in the video embedded above. As for the Lumia 920 device it's promoting, hardware specifications include a screen size of 4.5 inches, 32GB of internal storage with 1GB of RAM, an 8-megapixel rear-facing camera with 3,264x2,448 pixels with LED flash, Bluetooth 4.0, an NFC chip, and 2,000mAh battery. The phone is available in black, gray, red, yellow and white colors.

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