According to the Financial Times, the company has ratcheted up their development efforts by embarking on a hiring spree. Despite the optimism that this news brings, it also suggests that the “iWatch” might not reach store shelves until the end of 2014. Tim Cook, Apple’s CEO, declined to comment on the news; however, he did show enthusiasm towards wearable tech during an AllThingsD conference held in June. He described the emerging industry as both “incredibly interesting”, as well as “ripe for exploration”.
Some are wondering how Apple, a technology powerhouse, doesn’t have the necessary expertise to develop a smartwatch on their own. Nevertheless, the “iWatch” is expected to be its first new product category since the passing of Steve Jobs, and Apple wants the launch to be absolutely perfect. A source familiar with the hirings says the Cupertino-based firm has faced “hard engineering problems that they’ve not been able to solve.”
As a result, Apple has made efforts to acquire smaller startups that are working on related projects. Often called “aqui-hires”, this practice has become commonplace across the tech sector. In addition to recruiting the industry’s top engineers, Apple has also placed a focus on design and aesthetics. The company recently hired Paul Deneve, the former CEO of fashion house Yves Saint Laurent, to aid Apple with “special projects”.
It'll be interesting to see how the eventual “iWatch” fairs in the market. Not only does Apple face competition from existing products, but they must also outmatch upcoming smartwatches from Google and Samsung. The big question remains: can Apple still produce innovative devices, even without Steve Jobs at the helm?
The Apple iPhone 5 is the latest flagship smartphone from Apple. The iPhone 5 features a 4-inch display retains the same 326 PPI density as its predecessor with an effective resolution of 1,126 x 640, and a new Lightning connector. The new handset now features 802.11a/b/g/n Wi-Fi with 802.11n supporting dual-band 2.4GHz and 5GHz frequencies. Bluetooth 4.0 is back in addition to GPS and GLONASS for location services.
The iPad mini is a smaller version of the iPad and it’s much more than just a shrunken-down iPad. The iPad Mini packs a dual-core A5 processor, dual-band 802.11a/b/g/n Wi-Fi, a FaceTime HD camera, 5-megapixel rear iSight camera with 1080p recording and an optional LTE radio. The Mini sports a 7.9-inch display and 1,024 x 768 resolution. Battery life is estimated at 10 hours.
The 4th generation iPad sports a beefier A6X processor for double the CPU and graphics performance (versus iPad 3), an improved FaceTime camera that supports 720p resolution, the new Lightning connector, 802.11a/b/g/n dual-band Wi-Fi and the same image signal processor found in the iPhone 5.
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