Dislike something? Facebook wants to know why you hide News Feed items

By on July 24, 2013, 11:30 AM
facebook, advertising, social media, news feed, dislike

When trying to learn more about our preferences, understanding why we dislike something is just as important as knowing why we like something. Facebook has no plans to release a ‘dislike’ button anytime soon, probably foreseeing the turmoil and subsequent uproar that a decision such as this could bring. Nevertheless, they do want to know more about why we choose to hide certain posts from our News Feed.

Currently, anyone has the ability to delete an unwanted post, and Facebook will take measures to feed you less content from that person, page, or affiliated party. Although this can be helpful, the social media giant wants to know why you don’t want to see that advertisement, video, status update, or newly minted profile picture.

Ads Fidji, Facebook’s Product Manager, explained, “Over the next few months what you will see from us is more on why people like and don’t like certain things in their feed. We are planning to refine those so users can tell us exactly the reasons they are hiding that piece of content.”

According to ABC News, a similar Facebook feature is presently in use for side-bar advertisements. If the user decides that an ad is not worth their time, Facebook digs a little deeper and asks a single question: is the ad misleading, offensive, repetitive, or simply uninteresting? 

So why does Facebook even care about this information? Their entire business model revolves around targeted advertisements, and understanding user preferences can help them to register more ad clicks. In many respects, Facebook is just as much a social media expert as an advertising specialist. In March, the California-based company began to place sponsored ads from the Facebook Exchange program into the News Feeds of its members.

Rebecca Lieb, a digital media and advertising analyst for the Altimeter Group, explained, “Facebook has to please both constituencies. By giving users more choice they are saying you will have more choice and will have a better experience, but it's always important to realize that in return you are giving Facebook more power to adjust that experience.”




User Comments: 15

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Guest said:

Unless it's a "featured" ad, in which case you can try to hide it all day long but it'll keep coming back.

1 person liked this | MilwaukeeMike said:

If the user decides that an ad is not worth their time, Facebook digs a little deeper and asks a single question: is the ad misleading, offensive, repetitive, or simply uninteresting?

They forgot 'In the way' and then they need to add 'All of the above' to the list of options and everyone will be able to answer truthfully.

tipstir tipstir, TS Ambassador, said:

To many ads in your face with them. I use Adblock and Blocker (script), bye-bye in your face ads on face book!

andrewdoyle88 andrewdoyle88 said:

I have a lot of douche canoes from high school so a lot of them I block. Its becoming a trend to 'share' contests which is super annoying. I have to block my friend because they keep thinking they are going to win a free round of golf.

tipstir tipstir, TS Ambassador, said:

You can block your account so only friends can see you. If you want to add others you need to send them a request. This is how I do it on FB. So you wanted to add me it won't work.

Guest said:

Simple answer: annoying

cliffordcooley cliffordcooley, TechSpot Paladin, said:

You can block your account so only friends can see you.
I've heard complaints about those settings defaulting when Facebook does an update, which is all too frequent. That is only part of the reason why I no longer care about Facebook. The question should be why people who no longer use Facebook, dislikes it so.

jobeard jobeard, TS Ambassador, said:

Interesting. Yahoo has both Like & Dislike and it remembers your choices (if you first login) by setting cookies. Not real precise, but better than nothing - - I can't stand any more re the Kardashians

tipstir tipstir, TS Ambassador, said:

I've heard complaints about those settings defaulting when Facebook does an update, which is all too frequent. That is only part of the reason why I no longer care about Facebook. The question should be why people who no longer use Facebook, dislikes it so.

Run it for a few reasons, online business, some friends contact. To me not much going on there then again the summer.

veLa veLa said:

They should really add a dislike button

treetops treetops said:

Because they are to lame to add a thumbs down button

Skidmarksdeluxe Skidmarksdeluxe said:

I've never noticed these ad's on my account but maybe that's just because I seldom use Facebook or any social networking site. I may just sign in for the 2nd time this year to check things out.

Skidmarksdeluxe Skidmarksdeluxe said:

They should really add a dislike button

There is a dislike button which I've just discovered.

Guest said:

I dislike lots of things on facebook, one being facebook commiting blatant censorship. That left aside for a moment, I'd like to know why there isn't a dislike button yet !

cliffordcooley cliffordcooley, TechSpot Paladin, said:

I dislike lots of things on facebook, one being facebook commiting blatant censorship.
Thats actually one good thing about Facebook!

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