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T-Mobile's UnCarrier strategy pays off with 1.1 million new customers
T-Mobile’s recent Uncarrier strategy seems to have paid off as the wireless provider managed to add 1.1 million customers during the second quarter. It marks the first time that T-Mobile has reported subscriber growth in several years and is also the highest rate of growth among all of the national carriers during the period.
Revenue for the quarter beat Wall Street expectations at $6.23 billion, an increase of 27.5 percent. But even still, T-Mobile reported a loss of $16 million compared to the year ago profit of $207 million. T-Mobile finished the quarter with 44 million customers.
The recent growth can be credited to a number of factors. The carrier finally got around to offering the iPhone on their network but perhaps it was a series of structural changes that saw the company benefit the most. In March, T-Mobile debuted a contract-free $50 unlimited talk, text plan with tethering.
Last month, the carrier launched Simple Choice family plans with no credit check required as well as its Jump upgrade program. With Jump, customers can now upgrade their handset twice a year at the same subsidized price as a new customer without having to wait two years.
The latter move prompted AT&T and Verizon to launch similar upgrade programs known as Next and Edge, respectively. Despite the fact that these plans all look attractive at first glance, things become a bit more clear once you do the math and realize they little more than a glorified phone rental agreement.
The Apple iPhone 5 is the latest flagship smartphone from Apple. The iPhone 5 features a 4-inch display retains the same 326 PPI density as its predecessor with an effective resolution of 1,126 x 640, and a new Lightning connector. The new handset now features 802.11a/b/g/n Wi-Fi with 802.11n supporting dual-band 2.4GHz and 5GHz frequencies. Bluetooth 4.0 is back in addition to GPS and GLONASS for location services.
The Galaxy S4 is a continuation of Samsung's flagship Android handset, in a sleeker and more modern version inside and out. The S4 features a 1.9 GHz quad-core Qualcomm Snapdragon 600, 2GB of RAM, and a 5-inch Super AMOLED Plus display. The S4 also packs 4G LTE, Wi-Fi 802.11 a/b/g/n/ac, IR LED Remote Control, MHL 2.0, NFC, and Bluetooth 4.0.
The Nokia Lumia 1020 is the first smartphone featuring a 41 MegaPixels rear camera and 2-MP front-facing camera with a wide-angle lens. The Lumia 1020 is powered by a 1.5GHz Qualcomm Snapdragon S4 Plus processor paired with 2GB of RAM and 32GB of internal storage, along with a 4.5-inch 720p Super AMOLED touchscreen. Last but not least, you get WiFi a/b/g/n, Bluetooth, and GPS.
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