We’ve seen Microsoft attack Apple in the past through clever commercial spots and by launching a comparison website but now Redmond is going after Cupertino’s hardware directly. From now through October 27, Microsoft will offer at least $200 to anyone that trades in their old iPad.
There are a few caveats worth mentioning from the get-go. Instead of cold hard cash, traders will receive a gift card to the Microsoft Store that can be used toward the purchase of a Surface tablet or any other Microsoft gear. Eligible devices include the iPad 2, iPad 3 and iPad 4 and you must bring it (along with the power cable) to a physical retail location as it doesn’t appear there is an online option.
It’s all part of Microsoft’s plan to convince iPad owners to dump Apple and play for their team. Doing so thus far has proven difficult as Microsoft was forced to slash prices on existing models after a $900 million write-off.
If you are on the fence about whether or not to get a Surface tablet, you’d be well advised to hold on to your money for a couple of weeks. That’s because Microsoft will be unveiling a refreshed line of Surface tablets on September 23 in NYC. The revised flagship machine is expected to ship with Intel’s latest Haswell processor for improved battery life and 8GB of RAM. The Surface 2, on the other hand, will be powered by Nvidia’s Tegra 4 SoC and will run Windows RT 8.1.
The iPad mini is a smaller version of the iPad and it’s much more than just a shrunken-down iPad. The iPad Mini packs a dual-core A5 processor, dual-band 802.11a/b/g/n Wi-Fi, a FaceTime HD camera, 5-megapixel rear iSight camera with 1080p recording and an optional LTE radio. The Mini sports a 7.9-inch display and 1,024 x 768 resolution. Battery life is estimated at 10 hours.
The 4th generation iPad sports a beefier A6X processor for double the CPU and graphics performance (versus iPad 3), an improved FaceTime camera that supports 720p resolution, the new Lightning connector, 802.11a/b/g/n dual-band Wi-Fi and the same image signal processor found in the iPhone 5.
The Apple iPad (3rd-gen) includes a Retina Display operating at a resolution of 2,048 x 1,536. Powering the new iPad is a dual-core A5X processor with quad-core graphics, it also gets upgraded optics in the form of a 5MP backside illuminated sensor that features a 5-element lens, IR filter and ISP built into the A5X chip. Apple claims The new iPad is good for 10 hours of battery life and nine hours when using 4G LTE.
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