There’s no doubt that Motorola had high expectations for the Moto X during the development phase and even more so after its launch. Billed as the first truly customizable smartphone, users would line up in droves to get their hands on one, right? Well, not exactly.
Despite releasing a solid all-around device that is the most customizable phone on the market by far, the Moto X unfortunately hasn’t translated into record-breaking sales. In fact, sales are pretty dismal according to market research firm Strategy Analytics. The firm estimates that Motorola has only sold roughly 500,000 handsets since going up for sale this past August.
At that rate, many continue to question Google’s decision to purchase Motorola’s mobility arm for $12.5 billion in May 2012. What’s even more puzzling is the fact that the search giant continues to utilize other companies (LG) for their flagship smartphones (Nexus 5) when they have Motorola at their disposal.
Some believe the Moto X debuted at too high of a price given its middle-of-the-road hardware specifications and limiting customization to AT&T customers initially. Also, being assembled in the US is no doubt more costly than overseas production, but I digress.
There’s still hope on the horizon, however, as Motorola will launch the cheaper Moto G today. Furthermore, the recent expansion of the Moto Maker program to other carriers could certainly boost sales this holiday season – especially among youth that may value a colorful handset over something more powerful, sleeker or cheaper.
The Moto X is the first Motorola smartphone to be assembled in the US and the first big release since Google took over the company. The Moto X is touting out of the box customization, choose one of 18 back colors and designs, colors of the phone buttons and the ring around the lens of the camera. The X is powered by a Snapdragon S4 Pro 1.7 GHz processor, 2GB of RAM and Android 4.2.2. It also features a 4.7-inch 720p AMOLED display and comes in 16GB or 32GB versions.
The Nexus 5 is a the latest flagship smartphone in the Google Nexus family. The Nexus 5 ships with Android 4.4 KitKat out of the box and features a 4.95-inch full HD IPS display covered in Gorilla Glass 3 that operates at 1,920 x 1,080 (445 PPI), a quad-core Qualcomm Snapdragon 800 processor clocked at 2.3GHz, 2GB of RAM, 16GB of internal storage and 4G LTE connectivity.
The iPhone 5s is the Apple’s latest flagship handset. The iPhone 5s is powered by a first of its kind 64-bit A7 processor and the same 4" Retina display as its predecessor. It also includes a fingerprint reader dubbed Touch ID, HD video capture at 720p at 120FPS that can also perform slow motion at 120FPS. Battery life on the iPhone 5s is rated for 10 hours of 3G talk time, LTE browsing, Wi-Fi browsing and video.
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