With Black Friday less than a month away, we’re once again reminded of the fact that some people are willing to do just about anything to save some money. For a handful of individuals in Ukraine, that recently meant legally changing their name to score a deal.

A recent report from the Associated Press tells the story of 20-year-old Olexander Turin, a Ukrainian man that legally changed his name to iPhone Sim (sim is the number seven in Ukrainian) in order to enter a contest at a local electronics store.

The first five people to legally rename themselves after Apple’s current flagship would be given an iPhone 7 free of charge (imagine how irritating it would be to learn that you were the sixth person to do so).

Apple’s smartphone starts at around $850 in Ukraine but the cost of legally changing your name in the country is around $2.

Sim told the AP that he might revert back to his birth name when he has children. His sister, Tetyana Panina, said it was difficult to accept and hard to believe but added that each person in this world is looking for a way to express themselves. Why not do it in this way, she questioned.

Would you be willing to legally change your name for a free smartphone?

Image courtesy Efrem Lukatsky, AP Images