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A Russian company wants to put giant billboards in low-earth orbit

By midian182 · 31 replies
Jan 17, 2019
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  1. Russian startup StartRocket wants to fill the night sky with logos and brand names such as McDonald’s, KFC, and Coke, which, as you can see in the video below, is as bad as it sounds.

    The idea is to use an array of programmable CubeSat satellites that can be arranged to display ads in a low-Earth orbit of 250 – 310 miles. Each one has a collapsible sail that can reflect the sun’s light, forming a single pixel of a display measuring 19 square miles. The company said the logos would only be visible for six minutes at a time, which is still unlikely to appease people.

    There’s obviously a lot of obstacles facing StartRocket’s plans, including regulations regarding the satellites’ potential to interfere with aviation safety, as well as any advertising rules. Testing and funding might also be issues that prevent the ads being displayed by the planned 2021 date, and you can expect a lot of objections from citizens.

    Assuming the concept becomes a reality, which is doubtful, StartRocket hasn't revelaed how much companies would have to pay for their logos to appear in space.

    The idea to use microsatellites to illuminate part of the night sky isn’t totally new. A Japanese startup plans to use two of the devices to create artificial shooting stars on demand over the city of Hiroshima in early 2020.

    Alexey Skorupsky, a member of the StartRocket team, said: “If you ask about advertising and entertainment in general — haters gonna hate.”

    “We are developing a new medium. At the advent of television no one loved ads at all.”

    Permalink to story.

    Last edited by a moderator: Jan 18, 2019
  2. Vulcanproject

    Vulcanproject TS Evangelist Posts: 777   +1,134

    "At the advent of television no one loved ads at all."

    Implying that everyone loves them now? Lulz.
  3. R00sT3R

    R00sT3R TS Guru Posts: 173   +358

    A new world awaits you in the offworld colonies....
  4. Eldritch

    Eldritch TS Addict Posts: 135   +131

    We don't. But we hate the actual shows even more.
  5. stewi0001

    stewi0001 TS Evangelist Posts: 2,240   +1,672

    No, just all my flipping NO. There is too much noise in the world already...
  6. Uncle Al

    Uncle Al TS Evangelist Posts: 5,686   +4,029

    Ridicules and unnecessary, we have more than an abundant amount of advertising as it is .....
    Underdog likes this.
  7. mls067

    mls067 TS Enthusiast Posts: 45   +30

    I hope this is a complete failure and the launch explodes in a beautiful ball of flames. If anything use it as a early warning system, something useful!
    Strango, Dimitrios and JaredTheDragon like this.
  8. yRaz

    yRaz Nigerian Prince Posts: 2,960   +2,293

    "that floating Brazzers logo is ruining my sunset!!!!"
    MonsterZero likes this.
  9. ForgottenLegion

    ForgottenLegion TS Guru Posts: 430   +430

    No one loves ads full stop. GTFO of here.
    Hope this plan dies a horrible death.
  10. Jeff Re

    Jeff Re TS Addict Posts: 165   +132

    This has been proposed before. And it was in one of the Hitchhiker's Guide books.
  11. crocography

    crocography TS Enthusiast Posts: 29   +20

    Would have thought an American company would have come up with this terrible idea. I would have hoped that space was off-limits.
  12. redgarl

    redgarl TS Enthusiast Posts: 67   +81

    Are we in Deus Ex now? Drones everywhere, facial recognition, social rating systems... and giant ads in the sky...
    JaredTheDragon likes this.
  13. ManuelV

    ManuelV TS Addict Posts: 135   +67

    If I have to watch in the night sky a coca cola, mcdonalds or any company ad I prefer the apocalyptic future with nukes.
    Tanstar and Kinkoyaburi like this.
  14. captaincranky

    captaincranky TechSpot Addict Posts: 15,168   +4,119

    Maybe it will be a project like "Star Citizen", and they'll collect a ton of money, then manage to get one or two "pixels" in actual orbit, then constantly keep begging for a crap load of more money. :rolleyes:
    JaredTheDragon likes this.
  15. p51d007

    p51d007 TS Evangelist Posts: 2,059   +1,319

    Advertising isn't in your sleep...YET! That will be their ultimate goal.
    With Siri/Google/Alexia etc...won't be long til they start saying subliminal
    message when you are asleep.
    Dimitrios likes this.
  16. wiyosaya

    wiyosaya TS Evangelist Posts: 4,193   +2,476

    stewi0001 likes this.
  17. wiyosaya

    wiyosaya TS Evangelist Posts: 4,193   +2,476

    And your astrophotos...
  18. Lew Zealand

    Lew Zealand TS Guru Posts: 834   +730

    I want to see them actually attempt this as it will definitely fail "in a beautiful ball of flames." Orbital mechanics and simple finances do not support this model of advertising where bang for the buck is key.

    C'mon guys, just try it! The fail will be delicious!
    JaredTheDragon and wiyosaya like this.
  19. Godel

    Godel TS Addict Posts: 186   +97

    Ground based astronomers will love this. No, really!
  20. PcePce

    PcePce TS Enthusiast Posts: 79   +25

    Not gonna happen
  21. You've all missed the intended use of this technology.

    The Russian's can beam messages through the Whitehouse windows directly to Trump, the leader of the free world who takes his orders from his master Putin. Obvious really.

    My doctor says I'm paranoid, but I'm convinced she's got the Russians watching me.
    wiyosaya and TempleOrion like this.
  22. Bpsti

    Bpsti TS Rookie Posts: 18   +7

    Honestly? This is good enough reason to start nuclear war IMO. Global apocalypse is absolutely a better outcome than seeing product logos zip across the night sky. Just wipe us all out and let the planet try again.
  23. toooooot

    toooooot TS Evangelist Posts: 952   +453

    Thats a great nightmare idea for Black mirror episode
    p51d007 likes this.
  24. Lifeispossible

    Lifeispossible TS Enthusiast Posts: 27

    What a genious idea because there isn't already enough **** up there one collision away from turning the earth into a prison
  25. captaincranky

    captaincranky TechSpot Addict Posts: 15,168   +4,119

    I think it's clear we need a solution for space, along the lines of the very same nonsense, er T mean "principle", we fervently believe will save us here on earth......self driving satellites..! :poop:

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