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Activision is investing half a billion dollars in 'Destiny'

By Shawn Knight ยท 21 replies
May 6, 2014
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  1. Activision is betting the house on Destiny, the post-Halo sci-fi first-person shooter set for release on September 9. The company is setting aside half a billion dollars to fund the game's development and promotion according to a report from Reuters.

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  2. "Activision would need to sell between 15 million to 16 million copies of Destiny just to break even."

    here we go, E.T. for Atari 2600 all over again xD
    wastedkill likes this.
  3. Rippleman

    Rippleman TS Evangelist Posts: 871   +393

    If a game costs this much, you are programming it wrong.
  4. 9Nails

    9Nails TechSpot Paladin Posts: 1,215   +177

    Should have made the PC version.
    Mooseinadesert likes this.
  5. wastedkill

    wastedkill TS Evangelist Posts: 1,423   +350

    Aint destiny a PC/PS4 exclusive? forget my ignorance I havent checked it up. But that is too much money.. its obvious Activision want to make this another CoD Milking sesh
  6. To their credit, properly programming marketing strategies, royalty fees, infrastructure costs, and those capital-intensive organic algorithms (employees) is hard to do.
  7. GhostRyder

    GhostRyder TS Evangelist Posts: 2,151   +588

    No, its on Xbox ONE as well.

    They had to spend the money they rake in from the CoD kids who buy the same game every year some way. But I doubt the game sales are the only thing they are betting on, chances are map packs, campaign expansions, gun skins or character skins, and other things will be coming that will rake in the extra dough.

    But who cares, this game is going to be AWESOME
  8. wastedkill

    wastedkill TS Evangelist Posts: 1,423   +350

    Well from what I heard they are gonna be selling eye skins, face skins, voice skins everything is gonna be bought by real cash and it will look miles worse then a 2yr old painting.
  9. ikesmasher

    ikesmasher TS Evangelist Posts: 3,050   +1,384

    Its PS3, PS4, xbox 360, and xbox one, and not PC.
    spectrenad likes this.
  10. Yeah.. yeah.. sell xxx to break even.. right.. right..
    or.. lets us say that will spend everything on devel and marketing and dont even have no profit just to not pay taxes...
  11. TechGamer

    TechGamer TS Evangelist Posts: 480   +85

    After Cod ghosts I dont belive anyone wants another activison game on the pc that was one hell of a port and the horrible optimization my god but game looks neat for console players on the other hand for once this game may have some spotlight instead of that crappy Cod which is renewed every year with no change at all might buy on my 360 time will tell :)
    wastedkill likes this.
  12. They should just use Blizzard's engine, they own Blizzird, and massively upgrade it. It should save some money.
  13. ikesmasher

    ikesmasher TS Evangelist Posts: 3,050   +1,384

    dont have to preach to me, im excited as anyone could be for this :D
  14. Burty117

    Burty117 TechSpot Chancellor Posts: 3,467   +1,254

    Meh, I don't care about the price it cost to make the game, just make sure it's a good game, I was going to make this my first game on PS4.
    ikesmasher, spectrenad and Jad Chaar like this.
  15. TomSEA

    TomSEA TechSpot Chancellor Posts: 3,091   +1,542

    Shooters are a dime a dozen. To spend half a billion dollars on another one is insane. I suspect the people who are promoting spending this kind of money will be selling pencils on a street corner in about 3-4 years.
    wastedkill likes this.
  16. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,482   +978

    Yeah if they want to waste that money, be my guest. Just give me a good game.
  17. If you're going to troll, do try not to be a stooge. Tax is assessed on gross, not net. Even if they lose money hand over fist on this title, (which is looking like a strong possibility given recent gameplay footage), they still have to pay taxes on the gross income.

    It wreaks of over-ambition, to be sure. Nevertheless, Activision has one of the best marketing divisions around. They've been selling the exact same game for the past decade and apparently nobody is the wiser. If they can sell map packs for $60 a pop every few years with smaller map packs in between as paid DLC, I have confidence in their ability to move a new IP. $500 million confidence? Not so much. But wouldn't count them out before getting a better look at the product.
  18. captaincranky

    captaincranky TechSpot Addict Posts: 14,687   +3,841

    Part of those big, big dollar amounts, is due to today's money having very little value.

    Minimum wage in the US was about $1.00 an hour when I got my first job. Now the big push is to make it $10.00.

    That's a factor of 10 to 1. So, in captaincranky dollars, 500 million, equals 50 million tops.

    Besides, in today's dollars, a half billion will barely buy you one F-35 Raptor. And there's no guarantee that will work properly either.

    Also, there's the engine expansion packs, the avionics packs, the air to surface missile packs, bigger tires, chrome rims, et al....., yadda, yadda, yadda.
    Last edited: May 7, 2014
    davislane1 likes this.
  19. The Difference with this Port will be that all the console are now x86 based, meaning the programming language the CPU/ GPU instruction set are nearly same. SO if and when the game is ported to PC it will be less of a hassle and will look great. Earlier the port were horrible due the the architectural difference inherent in the console VS PC Hardware.
    In fact I would go as far as to say that this game will set a trend to port new console games to PC.
  20. So, anyways, an economist and a dinosaur walk into a bar... :p
    captaincranky likes this.
  21. captaincranky

    captaincranky TechSpot Addict Posts: 14,687   +3,841

    Smoking a joint.........;):p
  22. @davislane1 Companies pay tax after their expenses are factored in. Employees and workers pay taxes before their expenses are factored in.

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